http://akfpartners.com/techblog/2008/08/05/do-you-need-product-management/ Technical and Leadership Thoughts Tue, 06 Jan 2009 20:53:26 +0000 http://wordpress.org/?v=2.7 hourly 1 http://akfpartners.com/techblog/2008/08/05/do-you-need-product-management/comment-page-1/#comment-181 Abbott, Keeven, Fisher &#038 Fortuna Consulting Thu, 02 Oct 2008 14:29:22 +0000 http://akf-consulting.com/techblog/2008/08/05/do-you-need-product-management/#comment-181 [...] Success is a function of focusing on the right market opportunities, building the right product for that market opportunity and building that product the right way.  In our experience, the area that fails to get the right attention most often is “building the right product”.  Companies very often do not seek the right inputs, perform the right analysis or have the right discussions to select the product and feature set with the greatest value to their users.  Very young companies tend to ping between several ideas of the day, resulting in lost opportunity as product initiatives are started and abandoned before completion.  Without product management, these ideas result in disjointed and loosely related features getting bundled into a product offering that is not well understood by the end user.  Oftentimes, especially in SaaS environments, feature enhancements such as scalability, availability and performance are abandoned without being evaluated for their impact to profitability and strategic fit when compared to feature enhancements.  [...] [...] Success is a function of focusing on the right market opportunities, building the right product for that market opportunity and building that product the right way.  In our experience, the area that fails to get the right attention most often is “building the right product”.  Companies very often do not seek the right inputs, perform the right analysis or have the right discussions to select the product and feature set with the greatest value to their users.  Very young companies tend to ping between several ideas of the day, resulting in lost opportunity as product initiatives are started and abandoned before completion.  Without product management, these ideas result in disjointed and loosely related features getting bundled into a product offering that is not well understood by the end user.  Oftentimes, especially in SaaS environments, feature enhancements such as scalability, availability and performance are abandoned without being evaluated for their impact to profitability and strategic fit when compared to feature enhancements.  [...]

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